Tuesday, November 18, 2003

Pretty soon there'll be a little McDonald's ON everyone....

"
McDonald's to license clothes, toys

[Executives]...had said they were seeking new ways to capitalize on the largest fast-food company's brand, which is among the best-recognized around the world.

From Reuters, November 14, 2003
CHICAGO (Reuters) - In a bid to expand beyond fast food, McDonald's Corp. (MCD.N: Quote, Profile, Research) on Thursday said it will license its brand around the world in a range of children's products, including clothes, toys, interactive videos and books.

The licensing plan, dubbed "McKids," had been hinted at for months by McDonald's top marketing executives, who had said they were seeking new ways to capitalize on the largest fast-food company's brand, which is among the best-recognized around the world.

The plan includes licensing agreements with companies such as Creative Designs, Hasbro Inc. (HAS.N: Quote, Profile, Research) and Mattel Inc. (MAT.N: Quote, Profile, Research) , among others, McDonald's said.

McKids licensing comes on the heels of McDonald's launch in September of its first-ever global advertising campaign, "I'm Lovin' It." The campaign is the company's first to tie worldwide television advertising to a unified theme.

"The business potential for McKids is tremendous," said Larry Light, the company's global chief marketing officer, in a prepared statement. "It will unify all our retail licensed products under one brand, with one brand look and one brand vision."

McKids will be introduced in the spring of 2004 in the United States, Canada, Mexico, Japan, China, Australia, Korea and Taiwan, with additional countries to follow, Oak Brook, Illinois-based McDonald's said.

In recent months, McDonald's has seen its U.S. business turn around, with sales posting improvement for seven straight months. Shares of McDonald's were off 12 cents at $26.12 on Thursday morning on the New York Stock Exchange.

"

I hate you guys.....so very much

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